First Bank of Nigeria Limited has launched its fifth fully automated branch, the FirstBank Digital Xperience Centre at Admiralty way, Lekki, Lagos.
Speaking during the centre’s inauguration, CEO, FirstBank Group, Olusegun Alebiosu, said the future of banking is digital, and the bank is moving ahead of competition with innovative products to exceed customers expectations.
He said the brick and mortar banking is fast giving way to digital financial services, describing the Digital Xperience Centre as a significant leap by FirstBank towards revolutionizing the banking industry in the country as it is a state-of-the-art hub which puts customers at an advantage in experiencing world class innovative banking services thereby exploring the future of banking firsthand.
He listed other locations with previously commissioned centres as Adetokunbo Ademola branch, Victoria Island, University of Ibadan, Wuse Branch, Abuja and Banana Island.
Alebiosu said the centre is designed to cater to the growing and evolving needs of consumers and the banking public, enabling customers to navigate the digital landscape with confidence. The initiative, he said, aligns with the bank’s commitment to delivering exceptional customer experiences and staying at the forefront of financial innovation.
Speaking further, the bank chief said the new generation of bank customers will not know much about brick and mortal banking, because they grew up to see banking done digitally.
He said: “The new generation of bank customers carry out their transactions using Point of Sale (PoS) terminals, Unstructured Supplementary Service Data (USSD), bank transfers, mobile banking. Even suya sellers, retail businesses, among others have embraced digital banking”.
He said the launch of Digital Xperience Centre marks a new significant milestone for the bank. It is a state of the art facility, and technology remains the backbone of financial services. We want to make banking very easy for our customers,” he said.
Group Head, Branch Operations and Services (Lagos & West), Abimbola Kunle-Ajayi, said the bank has taken steps to ensure that transactions at the Digital Xperience Centre, are safe and secured.
According to her, the turnaround time has also improved for customers using the , Xperience Centres.
She said that customers can carry out different transactions including requesting for e-payment cards, making cash withdrawals through ATMs and depositing cash with the machines, among other services.
She said the beyond the biometrics that ensure that customers accounts are protected, there is also One Time Password (OTP), that ensure security of every transaction, where applicable.
“I am sure you also observed that beyond the biometrics, we are looking at our phone, to get the OTP, that ensures that customers transactions are secured,” she said.
