Brand Finance has released the 2025 ranking for Nigerian brands with United Bank for Africa (UBA) coming top as the “Strongest Nigerian Brand”.
Independent ranking data shared by Brand Finance, showed UBA scoring 92.4 ahead of other lenders. FirstBank followed with 92.1, GTBank, 89.5 and Access Bank, 85.7 rankings.
UBA also ranks as the 13th strongest banking brand globally among the top 500 banking brands.
Brand Finance, said banking brands continue to dominate the Nigeria 25 2025 table, accounting for 59 per cent of the ranking’s total brand value in 2025.
Access Bank Plc retains its position as the most valuable Nigerian brand for the fourth year running, more than doubling its brand value to N893.3 million.
“UBA Group rises from 9th spot to become the strongest #Nigerian brand with a Brand Strength Index (BSI) score of 92.4/100 and a corresponding AAA+ rating, bolstered by high scores in brand familiarity, preference, and consideration in its home market,” Brand Finance, a leading independent brand valuation consultancy said.
UBA Group Head, Marketing and Corporate Communication, Alero Ladipo: “This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction. We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted.”
United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally.
Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology.
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